Sustainability is so close to our hearts that we are not only committed to environmentally friendly packaging, greener stores and digital participation: We also want to help our customers make more sustainable purchasing decisions.

That’s why we’ve teamed up with European mobile operators Orange, Telefónica, Telia Company and Vodafone to launch an industry-wide consumer label for mobile phones: here comes the Eco Rating.

Since 2021 the Eco Rating label informs our customers about the environmental impacts of different mobile phone models. Transparently and easily described the overall score tells you which model performs best in categories like longevity, repair and recycling compatibility, climate compatibility as well as conservation of resources. A total of 100 points can be reached.

As climate and environmental protection is a matter close to our hearts and we are constantly learning, the Eco Rating Label is constantly being reviewed and improved. Since February 1, 2024, we have introduced the latest version of our methodology. The parameters for the evaluation of cell phones are constantly being developed in order to reflect all technical and legal requirements.

The reasons for this are understandable. For example, new device technologies such as innovative camera modules play a role in the evaluation. We can also draw on the experience gained from evaluations of over 500 devices as well as feedback from our customers, other network operators and NGOs to eliminate weaknesses and errors.

Resulting from this are the following adjustments to the methodology of our Eco Rating label:

• Aspects that are fulfilled by almost all mobile phone models by now, have a lower weighting for the final score.
• The production of mobile phone models using renewable energies, or a longer life span are additionally captured and rated.