{"id":2584,"date":"2023-07-26T12:38:42","date_gmt":"2023-07-26T10:38:42","guid":{"rendered":"https:\/\/b124kdw.myraidbox.de\/2023\/07\/26\/green-und-good-magenta\/"},"modified":"2023-08-09T14:04:28","modified_gmt":"2023-08-09T12:04:28","slug":"green-und-good-magenta","status":"publish","type":"post","link":"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/","title":{"rendered":"GREEN UND GOOD MAGENTA"},"content":{"rendered":"\t\t
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GREEN UND GOOD MAGENTA<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WE TAKE RESPONSIBILITY FOR THE ENVIRONMENT AND SOCIETY.\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Of green and good connections for a better tomorrow\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our lives are shaped by connections. That\u2019s something we from Deutsche Telekom have noticed a long time ago. That\u2019s why today the T globally stands as a symbol for connections of all kinds especially the ones between people. <\/strong><\/p>\n

The mandatory basis for this is our environment. To make sure it won\u2019t come short, we started an initiative with our sustainability programs #GreenMagenta and #GoodMagenta to help us make the world a better place, together. <\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We focus our activities in the context of sustainability on the two most important topics to us: environment and digital participation. Under #GreenMagenta we dedicate ourselves to topics that help save both our environment and our climate. What can we effectively change to save the basis of all our connections for us and future generations? #GoodMagenta on the other hand deals with positive contributions towards social issues like diversity, equality of opportunity, or inclusion. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What exactly do our measures and offers look like under these banners?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For #GreenMagenta we have made a huge step by switching to 100% green power.<\/strong><\/a> As a company, we are fully aware of our responsibility towards our planet and that\u2019s why all our 291 million customers are surfing in our green network since 2021.<\/p>\n

But there\u2019s more and the variety of activities under #GreenMagenta is divers and exciting. We efficiently save energy with SmartSpaces<\/strong><\/a> due to using sensor and actuating technology while our IoT Solution Optimizer helps us preserve resources through optimized lifecycle management for IoT solutions. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The two labels #GreenMagenta and #GoodMagenta also work as a certificate for our environmentally and socially aware products and initiatives. So, you can be sure that your choice helps you to have your part in saving our environment and making the world a little bit better. <\/p>\n

The awarding of these certificates is clearly and transparently defined. Telekom employees can suggest products, services or measures that have the potential to have a positive impact on the environment or society. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Let\u2019s have a closer look into our stores where plants filter the air and improve the indoor climate at the so-called Greenwall \u2013 a vertical plantation of interior surfaces. And due to our sustainable flooring made from renewable materials, we live to be grounded. The power on location is also green, of course and everything that leaves our stores is wrapped in reusable bags. <\/p>\n

Which brings us to our products. Here, the #GreenMagenta concept continues and offers countless possibilities to achieve significant change. <\/p>\n

Old, not used anymore smartphones can be given back to us, so we can refurbish<\/strong><\/a> and return them into the cycle of devices or reuse valuable raw materials. We even established our Mobile Phone Purchase Portal<\/strong><\/a> that helps our business customers save resources through the smartphone cycle. Smartphones of all kinds are later wrapped safely and climate-friendly in the sustainable cases from A Good Case<\/strong><\/a>.<\/p>\n

Waste prevention is right at the top of our list. That\u2019s why products like the \u201cSpeed Home WLAN\u201d router are packaged plastic-free, the \u201cMagenta TV Box\u201d with packaging made from nature fibers, our telephones with paper and even the nice jelly sweets are handed out in compostable packaging. We\u2019ve got a lot on our list \u2013 or should we say in our A Good Notebook<\/strong><\/a>, which is naturally and sustainably produced? <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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And what about #GoodMagenta? Here, we already started lots of measures that met with great response. Our project DIGITAL@School<\/strong><\/a> helps kids to manage their digital everyday life and supports a mature and self-determined usage of social media. AwareNessi<\/strong><\/a> playfully imparts knowledge and strengthens kids and teenagers against crime on the internet. <\/p>\n

The initiative Media sure! But secure.<\/a><\/strong> goes into a similar direction. It\u2019s all about a confident usage of the internet and identifying possible dangers and avoiding them along the way \u2013 to make the internet a safer place. Especially a place without hate and discrimination because that\u2019s what the campaign #DABEI with civil courage<\/strong><\/a> stands up for. We believe that words must never become weapons and our 2022 campaign Together against hate on the internet<\/strong><\/a> impressively called for increased moral courage and acting for a web without hate.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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How can we do justice to our promise of becoming a little bit better every day?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The two labels #GreenMagenta and #GoodMagenta also work as a certificate for our environmentally and socially aware products and initiatives. So, you can be sure that your choice helps you to have your part in saving our environment and making the world a little bit better. <\/p>\n

The awarding of these certificates is clearly and transparently defined. Telekom employees can suggest products, services or measures that have the potential to have a positive impact on the environment or society. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our \u201eGroup Corporate Responsibility\u201c department then checks these proposals and assigns an expert\u2019s board with the selection. Only if all requirements regarding ecological and social sustainability are fulfilled \u2013 and the board is really quite picky \u2013 the label will be awarded. That\u2019s why it can take up to 12 months before the full examination process is completed. But even good Magenta things take their time and that\u2019s why we tend to double check. <\/p>\n

You see, we are already well on our way to not only making our digital world a little bit better. We have so many ideas left to explore, try out and implement. Preferably together with all of you. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Get in the know here<\/span><\/a> on how to join and help us. \u201cThere is no planet B\u201d and it\u2019s about time to effectively save it. Because after all, it is the basis for all these lovely interpersonal things we call connections. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Of green and good connections for a better tomorrow<\/p>\n","protected":false},"author":3,"featured_media":790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[31,32],"tags":[35],"class_list":["post-2584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-good-magenta-en","category-green-magenta-en","tag-introduction-en"],"yoast_head":"\nGREEN UND GOOD MAGENTA - Green Magenta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GREEN UND GOOD MAGENTA\" \/>\n<meta property=\"og:description\" content=\"Of green and good connections for a better tomorrow\" \/>\n<meta property=\"og:url\" content=\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Magenta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/deutschetelekom\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T10:38:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T12:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/green-magenta.com\/wp-content\/uploads\/2023\/07\/img_supervision.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leon Bartz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@deutschetelekom\" \/>\n<meta name=\"twitter:site\" content=\"@deutschetelekom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leon Bartz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/\"},\"author\":{\"name\":\"Leon Bartz\",\"@id\":\"https:\/\/green-magenta.com\/en\/#\/schema\/person\/f974c11a682a9bb4dcb26519b6abaa04\"},\"headline\":\"GREEN UND GOOD MAGENTA\",\"datePublished\":\"2023-07-26T10:38:42+00:00\",\"dateModified\":\"2023-08-09T12:04:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/\"},\"wordCount\":955,\"publisher\":{\"@id\":\"https:\/\/green-magenta.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/green-magenta.com\/wp-content\/uploads\/2023\/07\/img_supervision.jpg\",\"keywords\":[\"Introduction\"],\"articleSection\":[\"GOOD MAGENTA\",\"GREEN MAGENTA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/\",\"url\":\"https:\/\/green-magenta.com\/en\/green-und-good-magenta\/\",\"name\":\"GREEN UND GOOD MAGENTA - 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