{"id":6443,"date":"2024-06-13T12:24:48","date_gmt":"2024-06-13T10:24:48","guid":{"rendered":"https:\/\/green-magenta.com\/?p=6443"},"modified":"2024-06-13T15:26:29","modified_gmt":"2024-06-13T13:26:29","slug":"protecting-the-youngest-and-weakest","status":"publish","type":"post","link":"https:\/\/green-magenta.com\/en\/protecting-the-youngest-and-weakest\/","title":{"rendered":"Protecting the youngest and weakest"},"content":{"rendered":"\t\t
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Protecting the youngest and weakest<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#ShareWithCare \u2013 against photos of children online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Capturing great moments with a smartphone is an automatic reflex these days \u2013 especially when it comes to children. After all, grandma and grandpa want to experience every (developmental) step of their children up close. And of course, parents are incredibly proud of how cute their little ones are and would love to show the whole world. However, they do this by sharing pictures of their children digitally via messenger services and on social platforms as a matter of course \u2013 which can have devastating consequences. <\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sharing is okay, but not with the whole world<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The internet is and remains a fascinating place. But everyone on the Internet has access to data, photos and personal content \u2013 including that of children who do not consent to any of this and are unable to defend themselves. Let’s make one thing clear right away: We know, of course, that parents wouldn\u2019t do anything to harm their children. But by thoughtlessly sharing their most private moments, they do just that. And this is exactly where the \u201cMessage from Ella\u201d commercial comes in. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You are currently viewing a placeholder content from YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ella is a young woman who speaks to her parents in Deutsche Telekom\u2019s impressive commercial \u2013 from the future. In reality, Ella is only 9 years old, but has been turned into her own version of Deepfake<\/u><\/a> using artificial intelligence. Her message to mom and dad: Be careful with my data online. The possible consequences are ruthlessly laid bare. These range from identity theft<\/u><\/a> and the resulting charges for acts that Ella never committed, to the misuse of children\u2019s photos by paedophiles. Pure horror. Pure horror.<\/p>\n<\/p>\n

Why are thousands of photos still uploaded online every day? One reason is ignorance on part of the parents. A look at the statistics* reveals that 86% of parents share pictures and videos of their children online. The younger the children are, the more often this happens, as 70% of parents share photos or videos of their children up to the age of 5 via messenger services at least once a week. Worryingly, only a third of parents are aware that a child\u2019s photo can be misused for identity theft. In turn, 85% are sure that the people they send the pictures to will not pass them on. However, a full 65% are not sure exactly what happens to their children\u2019s photos. Perhaps media competence should finally become a school subject? <\/p>\n<\/p>\n

*) Representative online survey by KB&B Family Marketing Experts. 795 parents of children aged zero to 14 were surveyed. Survey period: July 27 to August 1, 2023. <\/em><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shaking things up and forcing a rethink<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Watching the \u201cMessage from Ella\u201d creates a really bad gut feeling, because the commercial hits us right in the heart and truly triggers our conscience. That\u2019s a good thing, because only through shocking moments like this that activate triggers that make us reflect and rethink. <\/p>\n

[Englischer Spot:] The commercial has now been viewed 2.4 million times on YouTube \u2013 and counting.<\/p>\n<\/p>\n

Even though Ella was created using AI, the threat of \u201csharenting<\/u><\/a>\u201d, i.e. the thoughtless sharing of children\u2019s photos by parents, is a real problem. Experts even predict that by 2030, two thirds of all cases of identity theft will be related to sharenting (source: The New Yorker<\/u><\/a>). Alarming figures, we think.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#ShareWithCare helps<\/strong><\/p>\n<\/p>\n

Deutsche Telekom\u2019s campaign has made headlines and publicized the issue. If you would like to find out more on how to avoid mistakes yourself and protect your children in the best possible way, you can find useful information here: <\/p>\n<\/p>\n